The writer is a research scholar of Communication and Media Studies at Public Sector University
In an ever-changing digital and political landscape, the role and influence of mass media, and power politics to rule should be analyzed intensely. By going through the available literature on media, politics and the corporate system could better help our 64% unguided youth for their in-depth understanding.
Karl Marx (1818-1883) an eminent philosopher, author, social theorist, and economist argues that Capitalist society is made up of two classes—the bourgeoisie, or business owners, who control the means of production, and the proletariat, or workers, whose labor transforms raw commodities into valuable economic goods. The bourgeoisie also employ social institutions, including government, media, academia, organized religion, and banking and financial systems, as tools and weapons against the proletariat with the goal of maintaining their position of power and privilege.
The nexus of the bourgeoisie class from media, politics and society have pushed back Pakistan. By controlling the means of production, this class has damaged the democratic values, social responsibility, particularly by minimizing the watchdog role of the state.
By the advent of digital and social media, human communication has been fostered but it also plays a significant role in accelerating political polarization and violence, and raising questions about power, influence and its impact on society.
In addition to political polarization and violence, social media has been alleged in contributing the widespread prevalence of disinformation both of which are also accentuating each other and simultaneously potentially undermining democratic quality—that has led to so much concern about the potential impact of social media on democracy.
It has become very important to study/analyze the emerging strong bond between social media use, political polarization, disinformation/misperception and quality of public policy/democracy to get aware of the recent political movements such as Arab Spring and post recent US general Presidential elections incidents.
Politicians themselves have a role to play in this story. They can, of course, create disinformation and/or amplify disinformation from other sources. Elite polarization can increase mass political polarization (Hetherington 2002; Abramowitz & Saunders 2008).
The digital media, which is known as new media, has not only enjoyed maximum freedom in terms of content generation and dissemination in developing countries at par with the developed world but also became a great tool for the corporate sector to reach prospective consumers of their products and services.
Business marketing remains the chief focus of the new media activity within the corporate environment. The latest studies showed that communications has been stated as a focus in 85% of respondents, with customer services reaching nearly 60% which isn’t surprising, as consumers have increasingly been turning to social media networks. According to research carried out by Simply Measured, customer service queries via Twitter have increased by nearly 50% over the past year.
Dr Ravish Nadeem, an eminent scholar says “Power is the real factor which controls thought and behavior of a writer. Producer community wants to capture the mind of a writer through power but the real role of a writer is that he should provide awareness about the power which controls a man.” Furthermore, today’s media is exploiting the mind of reader and writer through power. Now, we are unconsciously controlled by the media.
Commenting on the issues Rafiullah Kakar the Director of CPEC Unit in Baluchistan said that “In Pakistan, the educational institutions are supporting elites and causing discrimination among diversity. We need to apprehend a rational debate on such issues. Design a system based on improving quality instead of symptomatic analysis and aligns the interest of bourgeoisie class with the rest.”
The real dilemma of our society is that all those who own the means of production and control the corridors of information, politics and society have lost direction but are very clear towards achieving personal interests by standing under the umbrella of public service through politics, watchdog through media and opinion making through civil society. It is nothing but the disguise of this bourgeoisie class to rule over the other class.
Our country needs to promote the National East approach more beyond a single religion and language, introduce policies for nation building instead of empowering bourgeoisie class and the state structure should be inclusive, meaningful and representative of the majority.