The prominent clothing brand of Pakistan, Almirah hosted the inauguration of its revamped outlet in Dolmen Mall Clifton, Karachi last week. The event was attended by Wasim and Shaniera Akram, Humayun Saeed, Adnan Siddiqui, Imran Abbas, Sumbul Iqbal, Azekah Daniel and many other celebrities from the entertainment industry and socialites.
The presence of cricketer Wasim Akram marked his long standing association with Almirah in the form of exclusive men’s kameez shawlar collection in his name.
After successful launches in Islamabad and Lahore, Almirah’s new-themed outlet is the first of its kind in Karachi continuing the brand’s tradition of integrating eastern values with modern practicality in hues of white and gold. The brand offers clothing for both and man and women.
Mr Ahmed Ali, Group Brand Manager, Almirah, elaborates, “Our brand is the epitome of cultural class and sophistication, and this is what we have reflected in the revamped themes of our outlets as well. We welcome all our beloved fans to not only wear our trendsetting designs, but also experience the grandeur of a brand at the forefront of eastern fashion today.”
Almirah’s highly anticipated Winter Tales Collection’19 also adorned the new outlet; a visage of warmth in lively colours, striking styles and comforting fabrics. The latest collection was shot in and around Hunza complementing the sense of serenity and natural beauty reflected in its profound range of stitched and unstiched apparel, jewellery, accessories and footwear.
Founded in 2012, Almirah embodies classical ideals with modern execution. Their designs are attuned to rich heritage and show deeper association to roots than just latest trends. Apparel includes prêt wear, unstitched suits, kurtas, kameez shalwar, waist coats, footwear, fragrances and accessories (jewellery & cufflinks).