When ordinary citizens looking to change their communities and their destiny, may looking around and shall find so many ordinary people who are making an impact, an spark and following their dreams. The key, the solutions to Pakistan’s problems are its people. As much as problems we enclose, so as the opportunities we have to address those issues! From individual to collective level, there is a huge horizon of possibilities!
Pakistan is in transitional phase towards development, while taking development as a much broader phenomenon than just economic or income growth infect the utility of development is to achieve both economic and social structure for the transformation of society. Indeed, economic growth may be seen as only one of the outcomes of a complex development process. Phenomenon of development is about effectively integrating the various elements that are required for state to develop; these elements are mainly economic, social, political and administrative.
Development its self a multi demonical and lie on multitasked holders and actors, development cannot be achieved by governments alone, it requires the active participation of all people. The Major Groups, representing key sectors of society, help channel the engagement of citizens, economic and social actors. It is not only the responsibility of the government solely but private sector should also come forward and play pivotal role in economic progress of the country. Corporate Social Responsibility (CSR) is a very useful tool for social development and mostly multinational organizations are engage in that area.
Corporate Social Responsibility (CSR) is an evolving concept and is generally understood to be the way in which a company achieves a balance or integration of economic, environmental and social imperatives, whilst at the same time addressing shareholder and stakeholder expectations. Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace.
Corporate social responsibility (CSR) has become one of the standard business practices of our time. Corporations can improve their public image by supporting nonprofits through monetary donations, volunteerism, in-kind donations of products and services, and strong partnerships.
By publicizing their efforts and letting the general public know about their philanthropy, companies increase their chances of becoming favorable in the eyes of consumers. When companies show that they are dedicated to improving their communities through corporate giving development programs, they are more likely to attract and retain valuable, hardworking, and engaged employees.
For instance Unilever Pakistan, the company has outlined a number of goals to be achieved by the year 2020. It focuses on reducing the environmental impact of products through reduction of greenhouse gases, optimization of water usage and waste management. MCB Bank Limited holds an approved Corporate Social Responsibility policy by the Board that shows Bank’s commitment to serve the community. The Corporate Social Responsibility commitments of Pakistan State Oil (PSO) include focus on four main areas namely: education, healthcare, environment, community development and disaster relief.
CSR should not be understood simply as corporate giving and neither should it be understood as compliance with laws and regulations and externally imposed buyer-codes. On the contrary, CSR should be seen as the corporate sector’s contribution to sustainable development.
Civil society organization can be bridge by performing the role as a facilitator to engage community in the development process lead under CSR initiatives. The relationship between civil society organizations and the demands of the communities and people whose needs they seek to meet is deeper than common misconceptions would suggest. Need to enhance an organic linkage is evolving between the issues being addressed by larger NGOs and their partner Community based organization (CBOs), and also NGOs working at the community level are changing their agendas in response to the needs asserted by the communities themselves.
While it is commonly argued that Pakistan is a country that is still lacking in CSR practices among companies there have been certain organizations that have taken the lead and must be lauded for their efforts in contributing to the society and people of Pakistan.
Engro is one of the leading group of companies with their CSR practices of development vision through Engro Foundation, delivering enormous and meaningful contribution in Education, Infrastructure, Health, livelihood and Skill development. Engro has undertaken several investments in improving the quality of the physical infrastructure in their stakeholders’ communities.
These development issues on which Engro Foundation working are comprehensively linked to Global Sustainable development Goals (SDGs) which provide a broader view on worldwide challenges and guide how can make parallel strategy and operations to contribute to tackling some of these challenges pertaining to the sphere of economic, social and environmental challenges from grass root level along local prospective towards global development agenda.
It was recognized that achieving sustainable development would require the active participation of all sectors of society and all types of people.
The corporate sector enhance and expand their development services and play a due role to contribute lessening the suffering of people in Pakistan. It is a high time that more private companies should adopt CSR policy and start development activities. It is therefore hoped that a majority of Pakistani companies will be encouraged by the recent initiatives taken by institution like Engro and some leading corporate leaders to introduce a viable and flourishing CSR culture in Pakistan. As a first step, efforts should be made to encourage companies to publish their CSR policies and practices and such statements or reports should be made a voluntary part of the Code of Corporate Governance for listed companies. This will help establish CSR standards and promote competitive culture amongst companies in the field of corporate social responsibility. Besides corporate sector, political parties and Non government sector of the country should also be held responsible regarding CSR which was a basic part for making improvements in the society.
There is no need to complain, recoil and blame others. Work towards ideas, support causes, start own cause, involve community or neighborhood, establish businesses, take action and engage others, from individual to collective level . High time for Pakistan to address development issues with mutual approach, positive sprit with keen understanding of local to global prospective and connection towards achieving sustainable development and resilience societies.
About Samreen Khan Ghauri
Samreen Khan Ghauri is a passionate Advocate of human/women’s rights, and Development Practitioner. Alongside works as a committed Multi-Media Journalist and an aspiring Entrepreneur, she can be access to email@example.com & @samreen_ideas