The eighth PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018. Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programme of the marketing and advertising fraternity that honours ideas, strategy and creativity that works.
This year the awards were presented by Engro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.
The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager, BestSongs.pk, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names cleebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Sohai Ali Abro, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.
The Red carpet was hosted by Mashal Khan while the host for the award ceremony was Shafaat Ali and Veena Malik. The show also featured theatrical acts by Farooq Qaiser and musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits. The ceremony concluded with the National Anthem performed by all attendees, celebrities and industry people.
The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan. A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.
The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.
Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi , Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.