Pakistan’s premier entertainment network, HUM Network Limited in collaboration with QMobile, celebrated country’s biggest three-day bridal fashion extravaganza, ‘QMobile HUM Bridal Couture Week 2017’ (QHBCW) last week to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk.
QHBCW was choreographed by former supermodel Vaneeza Ahmed and styled by Sweet Touch.
Day 1 presented the extravaganza by Amir Adnan’s amazing collection An Ode to Heritage, followed by Yasmin Zaman’s flowery Jashan-e-Bahar, Rizwan Ahmed’s collection Sonehri, Aisha Farid’s Impulse, Naushad Imdad’s Eminence III, a prequel of his previous collection showcased last year, Arsalan Iqbal’s traditional Zauq, Gogi by Hassan Riaz and couture king, Hassan Shehryar Yasin’s up to the mark 1909!
QHBCW Day 2 was also packed with big names and their collection like Amina Yasmeen by Mansoor Akram’s Bridal/Formal Couture ’17, Ayesha & Usman Qamar’s Enchanted Garden, a collection that focused on flowery colours and a romantic mood, Faika Karim’s Noorie, Umsha by Uzma Babar’s Forever, where modern artistry amalgamated into traditional intricacy, Fahad Hussayn’s dramatic ramp titled, Dara Shikoh Aur Sunehri Churail, Ahmed Sultan’s Kingdom of Alliums, and The Classic Red that featured all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy. Designers who showcased in this segment included Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.
The final day of QHBCW started with the designer duo Asifa & Nabeel’s A Roaring Melodrama, followed by Annus Abrar’s Shehnaai, Emraan Rajput’s collection Chashme Shahi, Sana Abbas’ Noor, Nickie Nina’s Nouvelle Mariée Vol II, Ahsan Menswear’s Samjhota, and out of the box Sonya Batla’s bridal collection.
Hum Bridal Couture Week is famous for adding allure to the runway with an illustrious list of celebrity showstoppers, and an amazing line-up and power-packed performances on ramp.
On Day1, Raga Boys opened the show for Amir Adnan with a special performance, stunning Anoushey Ashraf show-stopped for Yasmin Zaman, actress Sara Khan and Agha Ali walked the ramp for Rizwan Ahmed’s collection while the geous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir & QYT added grandeur to Aisha Farid’s Impulse. Naushad Imdad brought Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram & Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi by Hassan Riaz while the charming Bilal Ashraf show-stopped for the incredible HSY.
On day 2, the stunning Gia Ali and the beautiful Sanam Chaudhry walked the ramp for Mansoor Akram while Ghana Ali and Aizah Khan show-stopped for Faika Karim. Aima Baig performed for Umsha by Uzma Babar while Zhalay Sarhadi, Syra Sheroz, Mansha Pasha, Faris, Kent, and Osama show-stopped for the brand. Mehwish Hayat and Azfar Rehman added grandeur to Fahad Hussayn’s collection while the emerging singing sensation Asim Azher dazzled the audiences with his melodious voice in QMobile presents Classic Red segment.
On concluding day of QHBCW, Kubra Khan of Sang-e-Marmar fame and Shahzad Sheikh graced the ramp for Asifa & Nabeel whereas the beautiful Neelum Muneer show-stopped for Annus Abrar while Sonia Hussain show-stopped for Sana Abbas. Junaid Khan walked for Emraan Rajput as the beautiful Sumbul Iqbal show-stopped for Nickie Nina. The designer duo also paid tribute to the late Junaid Jamshed. The charismatic Humaima Malik walked the runway for Sonya Battla with Fuzon performing live to conclude the bridal extravaganza.
Another scintillating performance of the final night was QMobile light performance.
The 14th edition of the BCW was presented by Q-Mobile and styled by Sweet Touch. The other major contributors of the show were Kryolan and Framesi as backstage partner.
Careem was the official transport partner and FM106.2 was official radio partner while Slice and Lays, TUC and Pizza Hut were the food partner in the three-day event. QHBCW also feature Shafaq Habib as jewellery partner, Nabila [N-Pro and N-Gents] for hair and makeup, and Muneera & Aamir of Production 021 for backstage management.
All public relations operations and media liaison were carried out by the in-house PR team of HUM Network Limited along with show or production and execution by the special projects and events team at HUM Network Limited.
The event was attended and shimmered by the media, celebrities and socialites on the well decorated red carpet. The audiences were also treated to the fascinating aroma of fresh flowers and fun activities in the foyer area, where they captured the fun moments in the beautifully designed lounges by different sponsors. They were further treated at uniquely set ramp are for a one of kind fashion show of the country.