This year marked the Fashion Pakistan’s 10th year anniversary. Established in 2007 the Pakistani designers created a body, Fashion Pakistan Council, which represented the local fashion fraternity. The council has brought Pakistani fashion on the global map, introduced the concept of Fashion Weeks formalized business of fashion and has launched many world acclaimed local designers and talent in the industry. The very first Fashion Pakistan Week held in 2010 and since then, the council is continually organizing these glitzy and glamorous fashion weeks to support Pakistan’s establishing fashion industry.
The two-day event was full of splendor and vigor from grandeur red carpet to the spectacular ramp shows. The lineup was comprised of designers like Ayesha Farook, Nauman Arfeen, FNKASIA, Arsalan Iqbal, Humayun Alamgir, Nida Azwer, Tina Durrani, Inaya, Amir Adnan, Amato and Deepak Perwani. On day 1 Urdu1 Pictures gave a curtain raidser to its upcoming movie, ‘Mehrunnisa V Lub You’ through a special segment featuring designer Zaheer Abbas while in Bank Alflah Rising Talent segment, new talent Tooba Chhotani, Areej Iqbal, Fatima Abdur Rauf and Zafar Ahsan Naqvi showcased their work. The day 2 had the special segments of Fashion DNA comprising designers like Munib Nawaz , Zuria Dor, The Pink Tree Company, Jeem, Sonya Battla and Gulabo while a Grand Finale segment to celebrate the 10 years of Fashion Pakistan featured the giants like Bunto Kazmi, Shamaeel Ansari, HSY, Umer Sayeed, Sana Safinaz , Deepak Perwani, Nomi Ansar, Amir and Maheen Khan.
A number of celebrities walked the ramp for the designers like Aimen and Muneeb Butt walked the ramp for Nauman Arfeen collection Wild Wild Vest, stunning Serish Khan was how stopper for FNKSIA, while elegant Saira Shehroz walked the ramp for Tina Durrani.
While talking about FPW’17 S/S, Chairperson Fashion Pakistan Council, Deepak Perwani said, “Ten years celebration is a mile stone for a council that was made for designers by designers. Today, we stand as a leading platform for promoting young designers leading bands and debutants, taking forward the business of fashion. Here is to another ten years of fabulous fashion.”
The event was designed and managed by CXO Events Architecture, backstage was managed by Production 021, styled by N-Pro and N-Gents, directed by Deepak Perwani, choreographed by seasoned Frieha Altaf of Catwalk Events, and photographed by Faisal Farooq of Darogin Fly. The media was managed by Take II PR, while the Mind Map was official digital media partner of the event.
Fashion Pakistan Week S/S 2017 was executed in partnership with Urdu1 as its Event and Media Partner and Slice was an exclusive red carpet sponsor, Bank Alfalah as the official bank, Toyota as the official car, of the event, radio FM91 as the official Radio Partner and Deli as food Sponsor.
