FPCCI (the Federation of Pakistan Chambers of Commerce and Industry) hosted a two-day ‘entertainment and production and conference’ named FocusPK, first of its kind on the 3rd and 4th of December at Beach Luxury Hotel, Karachi.
The event was inaugurated by a breakfast, sponsored by Lipton, where Atiqa Odho addressed the audience on the purpose of FocusPK. Shazia Syed, Chairman of Unilever Pakistan, appreciated the efforts put into the two day conference and promised that, like always, Unilever would support creative initiatives to build a better Pakistan. Information Minister of Pakistan, Maryam Aurangzeb, said that the government will continue supporting the entertainment industry in the future and is looking forward to what lays ahead. FPCCI Senior Vice President, Khalid Tawab, congratulated Atiqa Odho and stated that this is the first year of Focus and many more will follow. Anwar Maqsood was presented an award on the behalf of FPCCI and FocusPK for his undying passion dedicated to the industry. During his speech he mentioned the launch of his wife, Imrana Maqsood’s, new book. The breakfast ended by a musical performance by Sachal Orchestra.
Nine sessions were held each day (altogether 18 sessions) with three sessions occurring at the same time.
The topics of discussion in the sessions were; Scriptwriting/storytelling, Theatre, The Rating Game, Parallel Cinema vs Commercial Cinema, Censorship Policies, Marketing of an Idea, Music in Film, Film Festivals & Short Films/Documentaries, Audio Engineering, Channels vs Private Productions, Animation, Investments and Discriminations, Foreign Content and Syndication, Regional Language, Radio and FM Stations, Actors vs Producers, Children Programming, and Digital Activation and Marketing.
The prominent speakers of the sessions were; Misbah Khalid, Vasay Chaudhry, Haseena Moin, Bushra Ansari, Iram Parveen Bilal, Yasra Rizvi, Sheema Kirmani, Salman Shahid, Jamal Shah, Khaled Anum, Maria Wasti, Sarmad Khoosat, Jerjees Seja, Syed Noor, Nadeem Mandviwala, Imran Aslam, Hameed Sheikh, Usman Peerzada, Samina Ahmed, Zohaib Kazi, Shallum Xavier, Zeb Bangash, Omran Shafique, Hassan Zaidi, Sabiha Sumar, Sarwat Gillani, Fifi Haroon, Hina Bayat, Seema Taher, Sultana Siddiqui, Nina Kashif, Farhan Qaiser, Usman Riaz by Mano Animation Studios, Ikhtiar Baig, Hashim Raza, Satish Anand, Amir Zia, Atiqa Odho, Ajab Gul, Seemi Raheel, Zoe Viccaji, Ali Safina, Angeline Malik, Erum Binte Shahid, Jamal Shah, Rashid Sami, Faisal Kapadia, Maliha Rao, and Aamna Isani.
The FocusPk gathered the producers, directors, showbiz celebrities, creative & technical professionals along with financiers, distributors, trade bodies, production houses, music producers, film distributors, TV channels, Ministry of Commerce, Ministry of Information, and Ministry of Culture under one roof, who collaborated for a brilliant showcase of our entertainment industry and its advancement.
The day one of the event ended with a dinner sponsored by the Lux Style Awards with an entertaining performance by Uzair Jaswal while the day two ended with a gala dinner hosted by Al Ain, where the guest of honor for the evening was Ghazanfar Ali of Indus Vision for his pioneering work in television. A musical performance were also presented by Zeb Bangash and Rachel Viccaji.