Community World Service Asia in collaboration with the Centre for Culture and Development (CKU), organized a two day Crafts Festival at Dolmen Mall Clifton, Karachi.
The purpose behind this festival was to empower rural women through enhancing their craft skills and introducing them to the urban markets to become stronger economic agents.
To further this cause, a brand Taanka has officially been launched in Lahore at the Pakistan Fashion Design Council (PFDC) last week.
The Crafts festival included the retail stalls, live demonstrations of craft production, cultural performances and talent exhibits, and briefings about Taanka vision. A range of products were exhibited, including a special display of high-fashion products alongside more casual apparel to attract a wide customer base, including handicrafts, apparel, jewelry, ceramics and pottery and home décor.
The crafts festival also engaged other traditional links through various performances of folk singers including Mai Dhai, Shazia Khushk, Bhit Shah Group and few others. There was storytelling, puppet shows and games for children, making the festival one of its kind and engaging.
A large number of people came to the festival including entrepreneurs, students, media houses, bloggers and other professionals.
