Veet, the prominent depilatory brand in the world, recently held auditions for its new reality show, Miss Veet Pakistan in Karachi, Lahore and Islamabad.
Hundreds of girls from all over the country participated in auditions and were judged by well-known celebrity judges, Aisha Khan, Aaminah Sheikh and Tapu Javeri, accompanied by Fayezah Ansari, as the celebrity mentor for the participants.
Twelve girls; four from each city were selected who will get a chance to go to the beautiful beaches of Bentota in Srilanka where the show will be shot. These girls will go through a transformative journey that redefines beauty through Veet Academy.
Veet Academy is a platform that aims to give every Pakistani girl the opportunity to get trained by the country’s top celebrities and trainers; and transform themselves to the very best that they can be. It will be these very girls who will be competing for the title of Miss Veet Pakistan.
The winner of Miss Veet gets a chance to become a Veet brand ambassador by signing a contract worth one million rupees.
“Miss Veet Pakistan is on the mission to make all the girls beautiful, giving them an opportunity to succeed.” said Maha Changez, Brand Manager, Veet.
Veet a brand by British multinational company Reckitt Benckiser (RB) is the leading name in depilatory products with over 80 years’ experience of developing safe, effective hair removal products that are used by over 30 million women across the world, every year.