‘A day without pleasure is a day lost’
After wowing consumers in London, Paris, Toronto, Bangkok and Karachi, Magnum celebrated the opening of its second pleasure store in Pakistan.
The new 3-storey Magnum Pleasure Store in Lahore’s Defence generated much excitement and buzz at its opening last week where one could indulge in pure Belgium chocolate, hang in with fellow chocoholics.
The razzmatazz was magnified with the young and upcoming TV and film actress, Hareem Farooq, hosting the store launch. She unveiled the Magnum Bar and indulged in making her own customized Magnum. The guests were entertained to several activities including the unveiling of life-sized jewel studded Magnum chocolate bars created by fashion designers; Nomi Ansari, Sania Maskatiya, Sana Safinaz and Maheen Kardar Ali of Karma.
“Magnum is all about sophisticated indulgence and pleasure. We are very excited today to bring the experience of pure indulgence to the magnificent city of Lahore. The Magnum Store is for all chocolate lovers who can live out their chocolate fantasies by creating their own personalized Magnums,” said Director Ice Cream of Unilever Pakistan, Shehryar Khurshid.
The uber glam Magnum Pleasure Store offers unique toppings that add a dash of excitement to the regular Magnum. You choose your preferred Magnum type (vanilla or chocolate), select the unique Belgian crackling chocolate and then customize it with a vast array of toppings for a delicious personalized Magnum.
The Public relations of the event was handled by the Talking Point PR Agency