Pakistan’s fashion guru, Hassan Sheheryar Yasin aka HSY has taken Karachi by storm with opening his first flagship retail store at the Dolmen Mall in Clifton last week.
The HSY store has three distinct lines; the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000.
The store opened with the HSY ‘BeYourself’ collection which is being sold as separate and the critically acclaimed Kashf collection.
The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.
HSY was accompanied by Bilal Ashraf, HSY’s celebrity brand ambassador and Mehreen Syed and Waleed Khalid as the official faces of HSY along with industry stalwarts, fashion designers, models, Film and TV personalities and members of the press.
This launch follows the opening of the HSY Lahore store at the prestigious Gulberg Galleria and the introduction of the HSY mansion in Karachi for bespoke couture.
It also follows HSY’s continued expansion plans, with more stores and brand presence in Pakistan and beyond envisioned within the next 5 years.
“As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!” said Hassan Sheheryar Yasin.
The HSY flagship store is located on the First Floor of Dolmen Mall Clifton, Karachi.
