The ninth PFDC Sunsilk Fashion Week officially held during March 10th to 13th, 2016, marked the seventh consistent year of the prêt a porter platform.
Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council (with eight weeks of prêt-à-porter and five of bridal fashion).
PFDC built three distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses.
PSFW16 also served as a launching platform for S/S’16 season’s lawn collections with an aim to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.
Day-1 marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, Sublime by Sara and Maria.B.
Day-2 featured prét-a-porter shows by Nomi Ansari, Ali Xeeshan Theater Studio, Sania Maskatiya, MAHGUL, Nickie Nina and Karma Pink.
Day-3 marked the first day of the afternoon High-Street fashion shows featuring Hang Ten, DSS, Umer Iftikhar and Denizen and designer prét-a-porter shows by Khaadi Khaas, The House of Kamiar Rokni, Zonia
Anwaar, Saira*Shakira, Zara Shahjahan and HSY later in the evening.
Day-4 featured High-Street Fashion shows by the MBM, HSY Limited, Shirin Hassan and Sobia Nazir and a designer prêt-à-porter show by Deepak Perwani followed by voile shows featuring Alkaram, Khas, Warda Prints, House of Ittehad, Harmony by Hang Ten and Gul Ahmed.
“At the heart of PSFW, it is our commitment to present the trends and looks for the season ahead. To that end, we are delighted to be presenting such a diverse line up this year of Pakistan’s most anticipated brands across four days of shows .” said Sehyr Saigol, Chairperson of the PFDC Council.
She also announced commencement of Fashion Active at the occasion, ‘’At the PFDC, we are equally happy to have expanded our business vision to bring to the industry the PFDC Fashion Active. This is a pioneering new platform with a specialized and dedicated space for fashion showcases, trunks shows and exhibitions all year round – not just limited to seasonal fashion weeks. We bring all productions at the Active with the spirit of mentorship, from the seasoned experience of the PFDC’s executive council to the panel of fashion and business experts to produce fashion content for brands; a complete fashion experience as it were.”
“At PFDC Sunsilk Fashion Week we are delighted to showcase beautiful hair for some of Pakistan’s most accomplished and respected designers. As the PFDC Sunsilk Fashion Week enters its 6th year we are delighted to see it go from strength to strength.” said Fariyha Subhani, Director – Home and Personal Care, Unilever.
In addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts.
In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
The PFDC Sunsilk Fashion Week 2016 team comprises of HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.