The Pakistan Fashion Design Council (PFDC) introduces their ninth season ‘PFDC Sunsilk Fashion Week’ (PSFW16) scheduled to take place in Lahore from 10 – 13 March 2016.
In the event, PFDC team builds three distinct platforms with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses.
PSFW16 will feature some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for S/S’16 season’s lawn collections.
The 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week initiated by the Pakistan Fashion Design Council, with the aim of sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry.
Participating designers with Luxury/Prêt collections include Ali Xeeshan Theatre Studio, Deepak Perwani, Feeha Jamshed, HSY, Karma Pink, Khaadi Khaas, MAHGUL, Maria B, MUSE, Nomi Ansari, Nickie Nina, Saira Shakira, Sana Safinaz, Sania Maskatiya, Sublime by Sara, The House of Kamiar Rokni, Zara Shahjahan and Zonia Anwaar.
In addition to the aforementioned Luxury Prêt showcases, the PFDC expands on popular demand and afternoon shows of last days of the event (12th and 13th of March) are dedicated to High-Street fashion featuring Hang Ten, Denizen, Umar Iftikhar, DSS, MBM, HSY Limited for Kashf Foundation, Shirin Hassan and Sobia Nazir, highlighting contemporary and affordable ready-to-wear apparel.
Besides high street showcases, the evening of day 4 [13th March] will include a dedicated series of lawn shows featuring Al-Karam, Khas, Warda Prints, Ittehad Textile Mills, Harmony by Hang Ten and Gul Ahmed.
The Bank Alfalah Rising Talent Showcase will also be introducing: Ghulam Dastgir, Hira Ali, Saiqa Raheem and Unza Khalid this year.
PFDC Sunsilk Fashion Week will be produced by HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, front stage management by Maheen Kardar Ali and the PIFD student team, backstage management by Product 021 and the PIFD student team, logistics by Brandlogics, event consultancy by Eleventh Experience, Digital Agency Pakka Papita, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.