Khaadi is considered the most popular brand in Pakistan expanding both, country and worldwide.
Last week, Khaadi launched its biggest retail store at The Dolmen Mall Clifton, Karachi.
This mega store has been conceptualized and designed by Khaadi and A.S.A. Also, artists Sohail Abdullah and Aamir Habib have also collaborated with the project.
A one-stop shop, Khaadi has brought its entire concept under one roof, with many more to come. Located in one of the most popular malls in Karachi, each department has a distinct feel.
It has more than one cash/credit counters than any of their other stores while separate counters are allocated for disabled and senior citizens.
With its exquisite design, there are number of trial rooms for both, men and women.
A large in-store digital screen has been set up to showcase their latest products.
Due to its large space customers will be able to experience a vast range of variety in all concepts, with each concept space carefully constructed to give a different look and feel.
The event witnessed the presence of celebrities and socilites of te city as well as live performance of Sara Haider and Zoe Viccaj.
Shaniera Akram, Deepak Perwani, Frieha Altaf, Shamoon Sultan
Zoe Viccaji, Shamoon Sultan, Sara Haider
The Public Relations of the event was done by Catalyst PR & Marketing.
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric.
Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. Khaadi, which means “hand-woven”, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using hand-woven fabrics on select products.
Shamoon Sultan
Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewelry, stoles, handbags and sunglasses) and Home (featuring furniture, bedding, tableware and bath items).
In 2010, Khaadi expanded internationally by opening its doors in the United Arab Emirates, first in Dubai and later in Abu Dhabi. In 2013, stores opened in Kuala Lumpur, Malaysia and London, England. The company continues on its aggressive expansion strategy by opening several retail stores in smaller cities of Pakistan. The online store was launched in 2014, opening shipping to 7 major countries and hopes to open its digital doors to various countries within the coming years.
