Triumph launched its new innovation, the much publicised Magic Wire undergarment at Dolmen Mall, Clifton last week.
Female members of the press, social media and socialites attended the event in large number.
Introducing the new design of soft touch wire bras in an innovative manner, the event had a magic show to entice the guests.
Speaking on the occasion the Triumph spokesperson said “Triumph is constantly seeking new direction with innovative products in cutting edge design and features, based on years of research, using the latest technology — products like Body Make Up, Memory Cups, Cool Sensation and now Magic Wire, which have taken the Lingerie Industry by storm.”
Backed by 130 years of expertise in the lingerie industry, Triumph has emerged as a global leader in lingerie products, with a presence in over 120 countries.
Triumph came to Pakistan in 1971 to manufacture undergarments for export as well as the local market, under the Triumph brand.
In 2001, Triumph was re-launched as a fully imported brand of lingerie.
Triumph claims that it is dedicated to beautifying women globally and has emerged as a ‘Tailor of female confidence’ and true to its German heritage, it has earned a global reputation as the benchmark for impeccable quality and sensational fit!
The event’s PR was handled by STARLINKS PR and Event Management.