UK’s food chain, Pepe’s Piri Piri officially launches its first outlet in Karachi on 14th August 2019.
After successfully launching restaurants in Giga Mall, Islamabad and Emporium Mall, Lahore, Pepe’s Piri Piri has launched its third outlet in Pakistan at North Nazimabad, Karachi. Pepe’s has also simultaneously been working on opening branches in UAE, US and Morocco.
The event was attended by the cast of recently released feature film ‘Parey Hut Love’ and the ace actor producer Humayun Saeed.
Commenting on the feedback Pepe’s has received in Pakistan, the CEO, Shahan Durrani, adds, “Well, because of our brand strength in the UK, we have been receiving requests from all across Pakistan, and Karachi was on top in sending those requests. We actually have customers in Karachi that have their friends or relatives send them Pepe’s by air all the way from Lahore and Islamabad! So, it was only a matter of time before we expanded into Karachi. We have other locations in the pipeline as well, with the next outlet opening very soon in ‘Sindhi Muslim Housing Cooperative Society’ area, followed by many more soon.”
Pepe’s believes in to revolutionize the concept of grilled food, and prides itself for serving only fresh chicken as opposed to using frozen chicken. The casual fast food dine- in chain will be offering Pepe’s famous 6 flavors – Mango & Lime, Lemon & Herb, Mild, Hot, Extra Hot and Extreme. Their best sellers include Piri bites, grilled chicken, chicken espetada, chicken and rice, wings, burgers and wraps to name a few.
Pepe’s Piri Piri will be launching more branches in Pakistan including another branch in Karachi followed by more branches in Islamabad, Lahore and Jhelum. Details of more launches will be disclosed at a later date.
Pepe’s Story starts in London in 2004. At the time, Piri Piri was virtually unknown in the UK and available in a handful of places. That was all about to change with the launch of Pepe’s first store in London, which was called Pepe’s Piri Piri. Today, there are nearly 100 Pepe’s Piri Piri restaurants across the UK and Ireland.