UAE’s largest diversified corporation, the Danube Group made a grand entry into the dynamic media industry with the re-launch of film and celebrity magazine ‘Filmfare Middle East’ last week at Raj Mahal Theatre, Bollywood Parks, Dubai.
The glittering event was shined with the reigning super stars from Indian and Pakistani cinema such as Deepika Padukone, Karan Johar, Fawad Khan, Mehwish Hayat, Manish Malhotra, Jackie Shroff, Dia Mirza along with Founder and Chairman of Danube Group Mr. Rizwan Sajan and the crème de la crème of Dubai.
Singers like Armaan Malik, Aman Malik, Usha Uthup and Bappi Lahiri raised the tempo of the evening by performing live in their own style while Bharti Singh knocked the crowds to laugh out loud.
A tribute to the veteran actor Sri Devi was one of the highlights of the evening followed by numerous felicitations of the leading stars.
Finally, the truly talented and stunningly beautiful Deepika Padukone unveiled the cover of the magazine.
Mr. Rizwan Sajan said on the occassion: “Filmfare Middle East is a cult brand and it was my dream to revive it. We started this venture because we believed that this magazine holds an essence for the cinema and a huge readership among its target audience. Hope, the magazine will keep the same old spirit.”
The new avatar of the magazine will be catering predominantly to the large Asian expatriate population in the UAE and the GCC, as well as a significant Arab population.