The Entertainer has opened its door for Karachites with a grand launch of its flagship store in the city last week. It was a full day event offering amazing giveaways, games, competitions, face painting, magic show, eatables and many more.
With over 30 years of retail experience, the SEFAM Group decided to bring UK’s largest toy retailer, The Entertainer, to Pakistan – identifying the need in the market for a proper toy shop. The Entertainer is the first-of-its-kind chain of toy shops in Pakistan, and provides an experience consistent with global standards. The Entertainer was founded in 1981 in UK and has over 100 stores across the UK. With five existing stores (one in Islamabad, four in Lahore), The Entertainer aims to open up toy shops across Pakistan and establish a network of toy shops that offer the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff.
The Entertainer also focuses to build customer experience via various in-store activities and events; and providing an online shopping experience.
The grand launch event was attended by media personalities, celebrities and socialites. PR if the event was handled by Keys Productions.