Pakistan’s much anticipated family festival, Masala Family Festival 2017, Karachi, organized by HUM Network Limited culminated with applause by the audiences in appreciation of the organisers here in the metropolitan at the Expo Centre.
The festival attracted a huge number of visitors from all corners of the city and provided families with an opportunity to plan a perfect day out, where they met their favourite Masala chefs, shopped to their hearts content, watched live cooking demonstrations, and purchased autographed copies of their favourite cookbooks.
The two-day festival was hosted by Abeel Khan and Kiran Khan. The highlight of the event was the induction of chef Mehbob Khan to HUM Masala and the inclusion of a new cooking expert Basim Akhund, who received an overwhelming response from the audiences. The visitors got an opportunity to ask questions, participate in dance and singing competitions and take selfies with their favourite Masala chef including Zubaida Tariq, Tahir Chaudhry, Zarnak Sidwa, Shireen Anwar and Masala hosts.
The latest editions of HUM Network’s cookbook’s series ‘Manpasand Masala’s Desserts’ turned out to be audiences new favourite cookbook, while ‘Live at 9 with Chef Gulzar’ and the bestseller ‘Masala Mornings by Shireen Anwer’ still remained the frontrunner in the cookbook series.
The other highlight of Masala Family Festival 2017, Karachi, was the kids’ arena, providing entertainment to kids of all ages.
Visitors also had the opportunity to shop at major FMCG companies, selling everything from household appliances, to food items, crockery and jewellery. To satiate the appetites of the visitors, the organisers had arranged food and drinks stalls as well.
The festival concluded on a high note with performances by Asim Azhar and TAZ of Stereo Nation who performed to audience requests and received appreciation from the crowd.