J. (Jdot) provided an exclusive chance for media/bloggers in Karachi to get a first look of their Spring/Summer collection titled “MERA ANDAAZ Vol. 1’ before the launch.
This meet up was taken place at the J. Head Office and allowed bloggers to get firsthand insight on the designs of the upcoming collection before it hits the stores nationwide.
The display of the entire collection was a chance for bloggers to get to know the making of the collection as well as they interacted with the designers to get an idea of their concept and ideology behind the campaign.
Along with this collection, J. also launched accessories which include shoes and bags. There was also a briefed session about J. cosmetics and fragrances.
The bloggers also got a chance to meet the J. marketing team to get an idea of their thought process and concepts behind the theme ‘MERA ANDAAZ’.
J. or Jdot is a clothing brand belongs to the late popular singer, Junaid Jamshed, who became a religious personality and televangelist in his last years.
The collection ‘Mera Andaaz’ comprises of Lawn, Silk, and Chiffon is available in stores from Feb 3rd, 2017 nationwide.