Pakistan’s biggest bridal extravaganza HUM Bridal Couture Week 2016 sponsored by QMobile happened in Lahore from 25 to 27 November in Lahore by HUM Network Limited.
QMobile Hum Bridal Couture Week 2016 (QHBCW) presented the latest Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk.
Day one of QHBCW was full of vibrant presentations like The Royal Courtyard by Mehdi, HEM’s Shahi Muhalla, a beautiful depiction of the Mughal era, FAS Design Studio, Chaap Tilak by MNR Design Studio, Zonia Anwaar’s festive collection Daria’i Noor, Imperial Voyage by IVY Couture presented by Shazia & Sehr, followed by Ayesha Imran’s Afsana-E-Ishq, and Sobia Nazir’s latest bridal collection The Mahal.
Day 2 of QHBCW showed The House of Arsalan Iqbal’s Dhanak, followed by Aness Malik’s Paheeli, a whirlwind romance of dreams, poems and riddles, Charcoal, Mashal-e-Rukhsar by Shazia Kiyani, Erum Khan’s festive collection Nawabzaadi, a collection enthused by the defined history of our dynasties, Husn-e-Janan by Chinyere, Hina Butt’s Ladli Begum Sway to Rhytm of Storytellers, and Munib Nawaz’s star-studded showcase titled Moonlight Romanticism.
The concluding day of QHBCW started with Rangraaz by Wardha Saleem, followed by Ziggi Menswear’s Zawiya. Faiza Saqlain was the third to present her collection Soz Kesimi, followed by Umsha by Uzma Babar’ Amore, the designer duo Asifa & Nabeel with their latest bridal collection Crystallline, the Nouvelle Mariée by designer duo Nickie Nina, and the grand couturiers segment featuring the gurus of our fashion industry including Kamiar Rokni, Elan, Nida Azwer and Sania Maskatiya. The 13th edition of QMobile HUM Bridal Couture Week concluded with Amir Adnan’s star-studded showcase.
Like always, the 13th edition of BCW was studded by famous stars as show stoppers. The presentations were graced by; Farhad Humayun for Mehdi with a special performance, film star Resham for HEM, charming Imran Abbas for FAS Design Studio, Soch Band and gorgeous Mawra Hocane for MNR Design Studio, stunning Iman Ali and the melodious Ali Sethi for IVY Couture by Shazia & Sehr, beautiful Moomal Sheikh for Aisha Imran, Mohib Mirza for The House of Arsalan Iqbal, Imad Irfani for Charcoal, Fizza Ali and Rizwan Jaffri with special performance for Shazia Kiyani, the attractive Saba Qamar for Erum Khan, Sadiya Khan and Meekal Zulfiqar for Hina Butt, Sonya Hussyn for Wardha Saleem, the social media sensation, the famous chaiwala Arsad Kahn for Ziggi Menswear, Meera Sethi for Faiza Saqlain, Farhan Saeed and Urwa Hocane for Umsha by Uzma Babar, Sumbul Iqbal for Asifa & Nabeel, gorgeous Ushna Shah for Nickie Nina while star-studded affairs of Osman Khalid Butt, Hassan Niazi, Momar Rana, Wali, Noor, Jana Malik and Noman Jawed for Munib Nawaz, and Azfar Rehman, Moammar Rana, Junaid Khan, Hadiqa Kiyani, Mohsin Abbas Haider, Sarmad Khoosat, Nomi Qamar, Kiran Haq, Anushey Asad, Shammal Q, Redha Misbah, Mandana Zaidi, Momal Sheikh, Minal, Fatima and Rizwan Baig for Amir Adnan wre also the attraction of the event.
Q Mobile HUM Bridal Couture Week 2016 Styled by Sweet Touch was choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. All public relations operations, media liaison and show production and execution were carried out by the in-house PR and special projects and events teams at HUM Network Limited.