Unilever’s health soap Lifebuoy celebrated the 9th Global Handwashing Day (GHD) in a record breaking event was popularly known as #High5forHandwashing with 20,000 participants. The event broke the Guinness World Record of Most of Double High-Fives in relay in 60 seconds and created history.
The campaign is supported by Pakistan’s famous celebrity, Fahad Mustafa, and other influential people and celebrities like Waseem Akhram, Syra Shehroze, Anoushey Ashraf, Saira Kabeer, Yassir Hussain, Adnan Siddiqui, Zhalay Sarhadi, Sonya Hussain, Aashir Wajahat, Feroze Khan, Sajal Aly, Ali Zafar, Ahsan Khan, Shahzad Sheikh, Hareem Farooq amongst many others.
Lifebuoy has taken this initiative to create awareness about the importance of hand washing and each high five will lead to teaching 5 kids the act of handwashing.
As part of Unilever’s Sustainable Living Plan, Lifebuoy is aiming to change the handwashing behaviour of one billion people by 2020.
Global Handwashing Day is an annual awareness day celebrated in over 100 countries worldwide. Global Handwashing Day aims to put the global spotlight on handwashing with soap as a lifesaving habit.
Unilever through its Lifebuoy brand co-founded Global Handwashing Day in 2008.