Body Beat Events & PR and Empact Activations, the creators of Cornetto Pop Rock have released their sixth and final music video nation-wide!
The song titled YEHZINDAGI has been performed by Noori while Ali Hamza has penned the lyrics. The video, produced by the Frame Collective and directed by Aleena Naghman with Hamza Yousaf as Director of Photography, radiates vibes of positivity associated with the carefree lifestyle of the youth.
Talking about the video, lead vocalist and guitarist of Noori, Ali Noor said that the setting of the video and the locations used depict the lighter side of life amidst the struggle for aims and ambitions. “Ali Hamza wrote the song about the fact that despite all the hurdles one faces, life has to move on. Regardless of the twists and turns that keep changing the pace of life we must ensure that our focus is on the prime objective of living life to the fullest.”
Cornetto Pop Rock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform led by Cornetto, touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs.
The Season 1 lineup includes maestros of music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,Umair Jaswal, Qurram Hussain, Zoe Viccaji, Quratulain Baloch and the international sensation Ali Zafar.