Lifebuoy hosted an event to witness the nation’s largest CSR campaign High5forHandWashing with over TWENTY THOUSAND registrations.
People gathered at PAF Museum Karachi to participate in this grand event, where our very own Fahad Mustafa along with many other celebrities pledged to wash their hands. Present at the pledge were Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain.
Celebrities all over the country also showed their excitement be the part of High5Save5 and called their fans to be a part of this campaign. Among them are Ali Zafar, Waseem Akhram, Sajal Aly, Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat, Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others.
A recent study shows that 1.7 million children are unable to reach their fifth birthday due to easily preventable diseases such as diarrhea and pneumonia. Most of these lives can be saved through simple practices like hand washing with soap – one of the most effective and low cost prevention for illnesses like diarrhea and pneumonia.
Unilever Pakistan through its brand Lifebuoy cofounded Global Handwashing Day in 2008 with public and private partnerships. The day which now is celebrated in over 100 countries across the world has served as a powerful platform to extend the message of health and hygiene to billions. Through its social mission, Lifebuoy soap aims to impact over a billion lives around the world by 2020.