Actor/Model and the Founder and Creative Director of Icon Clothing, Hira Tareen recently organized a two-day preview/exhibition of the Summer Essentials 2016 collection along with a mega sale on the older stock at the ICON studio in Karachi.
The Summer Essentials 2016 line includes chic & effortless pieces with quirky details and cuts made in easy, breezy and breathable fabrics perfect for the summer. The new collection comprises of nautical stripes, geometric and ties dye prints, cut-out shoulder tops, cotton jersey dresses, culottes’ pants, chambray tops, signature shirt dresses and much more.
About the two-day exhibition, Tareen shares, “Our new summer essentials have been tailored with high quality craftsmanship and fabrics. The collection is made of fabrics suitable to the local climate but with cuts up to par with global trends. Like always we have stuck with our brand philosophy of ‘Think Global, Buy Local’.”
Talking about her journey in clothing and design Hira Tareen revealed that her mother started the garment business where she used to help her in many things. Fortunately, she was appreciated, which gave her courage to start her own clothing line.
Two years back in April 2014, she started her own line ICON Clothing and by the mid of last year held her first exhibition. She has prêt and luxury prêt in her line and also offers the facility of alteration and make to order for the luxury prêt, but from fabric to design she put her own niche in it.
Her studio is at DHA Karachi while her readymade clothes are available at Aphrodite in Lahore and a few outlets in Washington DC. She also plans to activate an online store where people can both buy and order her brand. She also informed that at the moment she is getting too many orders from USA.
Explaining about her trade mark style Hira said, “ICON clothing is the brand for the educated, care-free, practical and modern woman who likes to wear minimalistic, classic, urban, effortless, quirky, and timeless clothing.”
And that too defines Hira’s own stylish, easygoing and, amicable personality.
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