McDonalds literally opened its doors to a one-of – a kind hygiene initiative at their Sea View branch, Karachi last week to launch an Open Door Program that supports and promotes the organization’s ongoing commitment of transparency.
This multi-pronged program comprises of Open Door tours to the brand’s kitchens, through which consumers can take a close look at the quality standards of its products and procedures. Consumers can see how the food is handled, prepared and served. This program also consists of Virtual Tours of the restaurant’s kitchen. Viewers can login to McDonald’s official website and have a look at how the food is prepared whilst sitting in their homes.
“At McDonald’s it’s all about our customers and giving them the very best food. We want to be transparent about the food we serve so customers can be assured of safe and high quality food from us. Our customers have enjoyed our food for over 17 years in Pakistan and we stay committed to being our customer’s first choice”, said Mr. Jamil Mughal, Director Marketing, McDonald’s Pakistan.
Elaborating on the Open Door Program, the Director Marketing said that participants will learn the truth about McDonald’s food sourcing and they will also learn about McDonald’s stringent safety and quality checks ensured during the entire process.
Present at the event were celebrities like Sana Fukhar , Farooq Mengal , Asad Zaman, Banita David, Sundus Tariq along with personalities from media and many more.
The event management and public relations was handles by BodyBeat Events & PR.
McDonald’s first opened its doors in Pakistan in September 1998 in Lahore. There are currently 38 restaurants in 12 major cities of Pakistan and McDonald’s plans to expand their leadership position through great tasting food, superior service, everyday value and convenience.
