Kitchen Stone, a non-processed frozen food company, held an open house for media and special guests on Saturday at the PALPA (Pakistan Airlines Pilots Association) club in Karachi. The launch – a food tasting event – was attended by food retailers, media and discerning guests.
Director and Co-owner of Kitchen Stone, Kamran Saeed provided details on their non-processed frozen products available to consumers. Then, an awareness message from Dr. Saima Khan, General Physician in Dubai was shown that included the risks & impacts of consuming processed food. Dr. Ayesha Abbas, a leading nutritionist from Pakistan, who has also been very active in media, was also there to speak about the benefits of non-processed foods.
With the promise of making healthier food options available for Pakistani consumers, Kitchen Stone sells chicken, beef & vegetarian products that are prepared without extra salting, curing, fermentation, smoking, or any such processes to enhance flavor or improve preservation. As a result, they restrict their shelf life to 3-4 months, as opposed to processed foods, which claim up to 12 months. This also ensures that Kitchen Stone consumers get their food fresher than for other processed brands.
Company’s wide range of food & snacks include their exclusive ‘ChikCheez’ (chicken cheese balls), Pizza rolls, chicken burgers and rolls, samosas, kebabs and ‘koftas.
The event culminated in a tasting session of all the range of Kitchen Stone products to media & celebrities alike.
“We understand that no matter how healthy it is, if the food doesn’t taste great, the kids & families will never take appeal to any brand. Hence, all our products go through multiple rounds of iterative development to get that perfect taste which families will love”, said Mrs Tabassum Kamran, founder & co-owner of Kitchen Stone Foods.