The much celebrated Pakistani actress and style icon Mahira Khan inaugurated the flagship store of high end premium lingerie brand amanté, at the Dolman Mall, Clifton in Karachi, last week. Among too much buzz around her, Mahira Khan also made the first transaction to set the ball rolling.
The glitzy launch was attended by fashionistas, media and enthusiastic consumers.
Pakistan’s premium brands retailer SFnZ & Co. Ltd. signed a joint venture agreement with the high-end South Asian brand amanté from MAS Holdings Group to expand into the Pakistani market.
Collection at amanté is comprised of fine lingerie, designed and styled to suit the South Asian woman.
The store will also introduce amante’s premium range of sleepwear, activewear, and swimwear along with their special collections to celebrate every occasion. The store design and interiors reflect amante’s legacy worldwide, for the most intimate components of a woman’s wardrobe.
Nadeem Ansar, Chairman SFnZ& Co. Ltd says, ‘While amanté is distributed and marketed across other South Asian countries, this is the first time that this very prominent Sri Lankan brand will enter the Pakistani market.’
Commenting on the amanté launch in Pakistan, Niranjan Wijesekera, CEO, MAS Brands (Pvt) Ltd stated, “The amanté Boutique has been designed to cater the needs of emerging Asian woman, her changing desires in line with global trends. Hence we are extremely delighted to launch amanté in Karachi as our third South Asian market, after India and Sri Lanka.”
Having launched in India in 2007, amanté is present in over 250 large format stores, 1000 multi-brand outlets, four exclusive boutiques while maintaining a strong online presence.
In order to expand its retail base SFnZ& Co is targeting other high-end malls in Pakistan and plans to expand its retail reach to 10+ outlets within the next three years with amanté.
The event was manged by Talking Point.