Drama serial Udaari produced by Momina Duraid (MD Productions) and Kashf Foundation in collaboration with the Canadian Government, has been on air on Hum TV from 10th April, 2016
Written by Farhat Ishtiaq and directed by Ehteshamuddin the serial has a stellar cast including industry veteran Bushra Ansari, Farhan Sayeed, Ahsan Khan, Samiya Mumtaz, Laila Zuberi and Urwa Hocane. The drama is set in the city of Mirpur Khas of Sindh Province.
Before release, in a press conference, hosted by Shanaz Ramzi, CEO Starlinks PR, Momina Duraid from MD productions shared that some of the actors had to really come out of their comfort zones for the roles that they played in the drama.
Explaining what prompted the decision to create the drama on such a complex subject, Roshaneh Zafar from Kashf Foundation pointed to the Kasur incident as the catalyst which pushed both Kashf Foundation and MD Productions towards bringing the issue onto mainstream television.
Ehteshamuddin, the director explained how it had been challenging to get the writer, Farhat Ishtiaq to write the script, as not only was the subject a difficult one to portray on screen but it also needed a script that was very close to reality.
Bushra Ansari threw light on her character, which is that of a woman who is extremely confident but unrefined, and embodies the real culture of Pakistan’s rural areas.
Kashf Foundation has been working for the economic and social empowerment of women for the past two decades. Kashf’s social programming includes public service campaigns comprising of social theatre, trainings, and TV dramas to change social attitudes and cultural biases that hamper the ability of women and girls to participate in the economy.
MD Production is Pakistan’s premier production house having produced major hits such as Zindagi Gulzar Hai, Aseerzadi and Sadqay Tumharay. MD Productions is also committed to promoting women’s issues and promoting social causes.
It may be noted that this play is not the first collaboration between MD Productions and Kashf Foundation; previously they have worked together on the creation of the critically acclaimed drama Rehaii.